Education
Institutional Brand Launch
Led the creative launch of UCLA Extension’s refreshed brand, creating a unified campaign across environmental graphics, transit advertising, print, and promotional materials that increased visibility, strengthened institutional recognition, and extended the brand’s presence throughout Los Angeles.
UCLAxOpen
Launched UCLAxOpen, a new initiative providing free access to UCLA Extension courses and seminars, with a comprehensive identity and communications campaign spanning video, web, email, social media, display advertising, and print. Created a unified visual system that expanded awareness of no-cost learning opportunities, strengthened engagement with a global audience, and established a scalable platform for future program growth.
Dot Magazine: Issue 18
Designed the eighteenth issue to strengthen engagement with ArtCenter’s alumni community, elevate the visibility of graduates and their work, and reinforce the culture, values, and creative leadership that define the college.
UCLAxMagazine: Issue 02
Evolved UCLA Extension's magazine into a strategic communications platform that strengthened connections with students, instructors, alumni, and the broader community. Refined the publication's editorial approach and visual system to elevate storytelling and showcase the impact of lifelong learning. The resulting publication increased institutional visibility and supported outreach, engagement, and web traffic initiatives.
UCLAxMagazine: Issue 01
Redesigned UCLA Extension's flagship magazine to establish a stronger editorial voice and broaden its audience, developing a flexible design system and clarifying the publication's purpose and editorial focus to showcase the achievements of students, instructors, and alumni. The inaugural issue transformed the magazine into a brand-building and recruitment platform that supported awareness, engagement, and enrollment initiatives.