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    <loc>https://www.paulgillisdesign.com/portfolio/project-one-f5w4d-z9nem-s3jda-eyssk-73f62-tmxz9-xkglg-dssmp-p8ghj</loc>
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      <image:title>portfolio - Web</image:title>
      <image:caption>Michigan: Built for Big Ideas Created a branded editorial experience that positioned Michigan as a destination for innovation, entrepreneurship, and investment. Through long-form storytelling and immersive digital design, the project elevated the state's national profile and highlighted the people, industries, and ideas shaping its future. Art Direction and Design / MEDC and Fortune Brand Studio</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0dd6364874435de4e043f7/f18daa12-ffee-4ee7-a694-963f4a774941/powering-new-era-unified-commerce-shopify-fortune.png</image:loc>
      <image:title>portfolio - Web</image:title>
      <image:caption>Powering a New Era of Unified Commerce Created an immersive editorial experience that positioned Shopify as a leader in unified commerce, translating complex retail trends into accessible stories that demonstrated how brands connect online and offline experiences. The platform reinforced Shopify’s enterprise capabilities, strengthened thought leadership, and helped engage business decision-makers around the future of commerce. Art Direction and Design / Shopify and Fortune Brand Studio</image:caption>
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      <image:title>portfolio - Web</image:title>
      <image:caption>Staying Power Created an immersive editorial experience that translated complex energy-storage technologies into an accessible narrative, helping position Iberdrola as a leader in the transition to a more resilient, renewable-powered future and strengthening awareness of energy storage’s role in stabilizing the grid. Art Direction and Design / Iberdrola and Fortune Brand Studio</image:caption>
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      <image:title>portfolio - Web</image:title>
      <image:caption>Rewire the Future Created an immersive editorial website that translated McKinsey’s vision for transformation into a compelling digital experience, extending the reach of its thought leadership and engaging Fortune’s global business audience. Art Direction and Design / McKinsey &amp; Company and Fortune Brand Studio</image:caption>
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  <url>
    <loc>https://www.paulgillisdesign.com/portfolio/project-one-f5w4d-z9nem-s3jda-eyssk-73f62-tmxz9-xkglg-dssmp-p8ghj-cr593</loc>
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    <lastmod>2026-06-29</lastmod>
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      <image:title>portfolio - Education</image:title>
      <image:caption>Institutional Brand Launch Led the creative launch of UCLA Extension’s refreshed brand, creating a unified campaign across environmental graphics, transit advertising, print, and promotional materials that increased visibility, strengthened institutional recognition, and extended the brand’s presence throughout Los Angeles. Art Direction and Design / UCLA</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0dd6364874435de4e043f7/28621ebf-b855-49a8-ac54-0c8c40f2c811/ucla-x-open.png</image:loc>
      <image:title>portfolio - Education</image:title>
      <image:caption>UCLAxOpen Launched UCLAxOpen, a new initiative providing free access to UCLA Extension courses and seminars, with a comprehensive identity and communications campaign spanning video, web, email, social media, display advertising, and print. Created a unified visual system that expanded awareness of no-cost learning opportunities, strengthened engagement with a global audience, and established a scalable platform for future program growth. Concept, Art Direction, and Design / UCLA</image:caption>
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      <image:title>portfolio - Education</image:title>
      <image:caption>Dot Magazine: Issue 18 Designed the eighteenth issue to strengthen engagement with ArtCenter’s alumni community, elevate the visibility of graduates and their work, and reinforce the culture, values, and creative leadership that define the college. Art Direction and Design / ArtCenter College of Design</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0dd6364874435de4e043f7/82b7706c-b501-4ccc-8507-66da630f2f74/ucla-x-magazine-issue-2.png</image:loc>
      <image:title>portfolio - Education</image:title>
      <image:caption>UCLAxMagazine: Issue 02 Evolved UCLA Extension's magazine into a strategic communications platform that strengthened connections with students, instructors, alumni, and the broader community. Refined the publication's editorial approach and visual system to elevate storytelling and showcase the impact of lifelong learning. The resulting publication increased institutional visibility and supported outreach, engagement, and web traffic initiatives. Project Management, Art Direction, and Design / UCLA</image:caption>
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      <image:title>portfolio - Education</image:title>
      <image:caption>UCLAxMagazine: Issue 01 Redesigned UCLA Extension's flagship magazine to establish a stronger editorial voice and broaden its audience, developing a flexible design system and clarifying the publication's purpose and editorial focus to showcase the achievements of students, instructors, and alumni. The inaugural issue transformed the magazine into a brand-building and recruitment platform that supported awareness, engagement, and enrollment initiatives. Project Management, Art Direction, and Design / UCLA</image:caption>
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  <url>
    <loc>https://www.paulgillisdesign.com/portfolio/project-one-f5w4d-z9nem-s3jda-eyssk-73f62-tmxz9-xkglg-dssmp-p8ghj-cr593-ths3g</loc>
    <changefreq>monthly</changefreq>
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      <image:title>portfolio - Collabs</image:title>
      <image:caption>Machineeezineee Open Call Created an organic social campaign for “MZ01: The Body and The Machine,” combining writing, animation, and design to promote an intentionally unconventional open call. The project reached artists and writers internationally, resulting in a diverse body of submissions and helping establish a growing creative community. Concept, Writing, Art Direction, and Design / MachineeeZineee</image:caption>
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      <image:title>portfolio - Collabs</image:title>
      <image:caption>Ghost Image Newspaper Developed a newspaper-format exhibition supplement for “Ghost Image”, expanding the show through interviews, illustrations, and narrative ephemera. The publication was both a guide and keepsake, extending the exhibition’s atmosphere and encouraging audiences to engage with the work beyond the opening. Concept, Editing, Art Direction, and Design / Utopia Upstate</image:caption>
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      <image:title>portfolio - Collabs</image:title>
      <image:caption>MAD Soireé Designed a multi-platform campaign for the Midtown Kingston Arts District’s annual fundraiser, extending across print, web, social media, and environmental graphics. The event served as the kickoff to MAD’s year-end campaign, helping drive donations, promote an online auction, and build support for the organization’s expanding arts programs and community initiatives. Concept, Art Direction, and Design / Midtown Kingston Arts District</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0dd6364874435de4e043f7/9f8f7071-2f01-4111-ab3a-76903cd44432/knowledges-mt-wilson-observatory.png</image:loc>
      <image:title>portfolio - Collabs</image:title>
      <image:caption>Knowledges at Mt. Wilson Observatory Developed the identity and printed materials for a weekend-long exhibition that brought together more than thirty artists at the historic Mount Wilson Observatory. The branding and event guide helped orient visitors across a complex site, supported fundraising efforts, and provided a cohesive framework for performances, screenings, installations, and public programs. Concept, Art Direction, and Design / Knowledges</image:caption>
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    <image:image>
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      <image:title>portfolio - Collabs</image:title>
      <image:caption>Kingston Gallery Guide Developed a cohesive print and digital campaign that made Kingston’s galleries and creative spaces more visible and accessible. The guide connected residents and visitors with local exhibitions, strengthened participation in monthly arts events, and provided a unified platform for promoting Midtown Kingston’s growing arts community. Concept, Art Direction, and Design / Midtown Kingston Arts District</image:caption>
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      <image:title>portfolio - Collabs</image:title>
      <image:caption>VDSQ Created posters and limited-edition apparel that gave VDSQ a consistent visual presence across releases and events. Art Direction, Illustration, and Design / Vin Du Select Qualitite</image:caption>
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      <image:title>portfolio - Collabs</image:title>
      <image:caption>Ballard Blocks Created a scalable wayfinding and graphics program that increased legibility and orientation across multiple levels of the development. The system introduced a distinctive visual language that strengthened the identity of Ballard Blocks and enhanced the experience for residents, shoppers, and visitors. Art Direction and Design / SC Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0dd6364874435de4e043f7/d930aeb7-d42b-4362-8488-dbe091665da9/why-theory-mfa-catalog-calarts.png</image:loc>
      <image:title>portfolio - Collabs</image:title>
      <image:caption>Why Theory: MFA Catalog Conceived and designed an alternative MFA catalog that shifted the focus from documentation to discourse, transforming the publication into a collaborative platform for writing, research, and artistic practice. Developed a flexible editorial and visual framework that unified diverse contributions from students and faculty, capturing the intellectual culture of the program and extending the exhibition experience beyond the gallery. Concept, Art Direction, and Design / CalArts</image:caption>
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  <url>
    <loc>https://www.paulgillisdesign.com/portfolio/project-one-f5w4d-z9nem-s3jda-eyssk-73f62-tmxz9-xkglg-7mw9j</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0dd6364874435de4e043f7/c4cd2c6c-446f-4aab-9067-2bf75eec785e/ucla-x-magazine-issue-2.png</image:loc>
      <image:title>portfolio - Editorial</image:title>
      <image:caption>UCLAxMagazine: Issue 02 Evolved UCLA Extension's magazine into a strategic communications platform that strengthened connections with students, instructors, alumni, and the broader community. Refined the publication's editorial approach and visual system to elevate storytelling and showcase the impact of lifelong learning. The resulting publication increased institutional visibility and supported outreach, engagement, and web traffic initiatives. Project Management, Art Direction, and Design / UCLA</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0dd6364874435de4e043f7/ac1ca041-731a-4b14-ac9d-7ed1001c1bb9/ucla-x-magazine-issue-1.png</image:loc>
      <image:title>portfolio - Editorial</image:title>
      <image:caption>UCLAxMagazine: Issue 01 Redesigned UCLA Extension's flagship magazine to establish a stronger editorial voice and broaden its audience, developing a flexible design system and clarifying the publication's purpose and editorial focus to showcase the achievements of students, instructors, and alumni. The inaugural issue transformed the magazine into a brand-building and recruitment platform that supported awareness, engagement, and enrollment initiatives. Project Management, Art Direction, and Design / UCLA</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0dd6364874435de4e043f7/6a6d8d57-c1b6-4a85-bdfc-6c3a9c0cf892/dot-magazine-issue-18.png</image:loc>
      <image:title>portfolio - Editorial</image:title>
      <image:caption>Dot Magazine: Issue 18 Designed the eighteenth issue to strengthen engagement with ArtCenter’s alumni community, elevate the visibility of graduates and their work, and reinforce the culture, values, and creative leadership that define the college. Art Direction and Design / ArtCenter College of Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a0dd6364874435de4e043f7/6ec3ad1a-6e53-4f10-b17c-2ff37ead246e/why-theory-mfa-catalog-calarts.png</image:loc>
      <image:title>portfolio - Editorial</image:title>
      <image:caption>Why Theory: MFA Catalog Conceived and designed an alternative MFA catalog that shifted the focus from documentation to discourse, transforming the publication into a collaborative platform for writing, research, and artistic practice. Developed a flexible editorial and visual framework that unified diverse contributions from students and faculty, capturing the intellectual culture of the program and extending the exhibition experience beyond the gallery. Concept, Art Direction, and Design / CalArts</image:caption>
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